AARP minnesota + pollen midwest

50 Over 50 (2022)

ART DIRECTION • DESIGN

The 2022 50 Over 50 list celebrates and recognizes Minnesotans over the age of 50 who have made significant contributions and achievements in their communities.

As the art director for this project, my tasks included creating the 2022 50 Over 50 identity; designing an online editorial feature, as well as a social media campaign, ads, print collateral, and a presentation; commissioning artwork; sourcing materials and communicating with vendors.

View the editorial feature and event details on Pollen’s website.

BRANDING

While the 50 Over 50 logo, category icons, and primary color (orange) remain consistent, art directors are encouraged to refresh the 50 Over 50 identity each year. Keeping up with Pollen’s tradition of vibrant colors and bold typography, I selected a color palette and graphic style that emphasized the playfulness, sophistication, dynamic movement, and organic richness I associate with our honorees. As such, the 2022 50 Over 50 visual language features geometric, hand drawn, and textured elements.

Stella Williams was commissioned to create honoree portraits and category illustrations. The artwork became a focal part of the identity, and was incorporated into digital, print, and event assets.

WEBSITE

Event information, honoree biographies, and artwork were compiled into an editorial feature on the Pollen website.